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What is UX and IX Design?

UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different aspects of the product development process and the design discipline.

There are different definitions you will find relating to these terms so it can get confusing. Examples:

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. Or to put it another way “User Experience Design (UXD or UED) is a design process whose sole objective is to design a system that offers a great experience to its users.

Simply put however, UX (User experience] refers to the satisfaction that a user derives from their interaction with a product. If any app or website is not user-friendly, the user will get frustrated and moves on to other sites that are less difficult to use.

What is the role of a UX Designer?

The UX designer role is to make a product or service usable, enjoyable, and accessible. While many companies design user experiences, the term is most often associated with digital design for websites and apps.

What skills are required by a UX Designer?

  • User Research and Strategy. …
  • Wireframing and Prototyping. …
  • User Interface (UI) Design. …
  • Responsive Web Design. …
  • Project Management. …
  • Team and Stakeholder Management. …
  • Empathy. …
  • Collaboration.

IX (Interaction Design)

Interaction design aims to provide beneficial relationships between users and the products and services that they interact with, such as mobile phones, computers, and other gadgets.

Despite it being an older and more practiced field, the question of “What is user interface design?” is difficult to answer because of its broad variety of misinterpretations. While user experience is a conglomeration of tasks focused on the optimization of a product for effective and enjoyable use, user interface design is its complement; the look and feel, the presentation and interactivity of a product.

So let’s set the record straight once and for all. Unlike UX, user interface design is a strictly digital term. A user interface is the point of interaction between the user and a digital device or product—like the touchscreen on your smartphone, or the touchpad you use to select what kind of coffee you want from the coffee machine.

In relation to websites and apps, UI design considers the look, feel, and interactivity of the product. It’s all about making sure that the user interface of a product is as intuitive as possible, and that means carefully considering each and every visual, interactive element the user might encounter.

A UI designer will think about icons and buttons, typography and color schemes, spacing, imagery, and responsive design.

Like user experience design, user interface design is a multi-faceted and challenging role. It is responsible for the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users.

In a nutshell: UX draws out the map, the bare bones. UI then fleshes them out with visual, interactive touch points that take the user through their journey as intuitively as possible.

Please contact us with your ux/ix design needs and see our Services page for our other services. Or to learn more about UX Design please see here.


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To provide the best product possible for the Business.


New design

To meet modern industry standards.


New way

To research the latest trends in design




To come up with our very own unique designs


Great team

To be part of a Great Team



To adapt and stay up to date with ever-changing designs


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